$500,000 or more in annual revenue
At that size every point of margin is worth $5,000 or more a year, so a gap is worth closing.
Free Benchmark Snapshot
What did last year cost you? See it before you spend a dollar.
Send us last year’s profit and loss statement. A CPA compares it with your industry’s average, its typical range and its top performers, then shows you in dollars how far your direct costs, gross margin, overhead and total profit sit from where they could be.
Free a 30-minute call and a results meeting
For established businesses with $500,000 or more in annual revenue.
What you receive
Page one of your Snapshot, laid out exactly as you get it. Here the percentages are held back; yours show your own figures.
Agility Accountants & Advisors · Benchmark Snapshot
Example Builders, fiscal year 2025
Part 1. Where you stand
Free SnapshotYour profit and loss statement, as you sent it, against the industry average, the typical range for your industry and its top performers.
| Measure | You | Industry average | Typical range | Top performers | Position | Gap a year |
|---|---|---|---|---|---|---|
| Direct costs | XX% | XX% | XX% to XX% | XX% or less | In typical range | $96,000 |
| Gross margin | XX% | XX% | XX% to XX% | over XX% | In typical range | from direct costs |
| Overhead | XX% | XX% | XX% to XX% | XX% or less | Above typical range | $36,000 |
| Total profit | XX% | XX% | XX% to XX% | over XX% | Below typical range | |
| Total profit drain, against top performers | $132,000 | |||||
Percentages are of revenue. Each gap is measured to the top-performer figure. The profit drain is the direct cost gap plus overhead gap.
Total profit here is operating profit: other income, other expenses, interest and taxes are left out.
The industry average is the published US figure for businesses in your industry. The typical range around it is where most comparable businesses land: published sources differ by a few points depending on year and method, and businesses keep their books differently, for example in how owner pay and job costs are recorded. A result inside the typical range is normal for your industry; a result outside it is worth looking at. Top performers shows what the most profitable businesses in your industry achieve, and each gap is measured to that level.
Not in the Snapshot: the Snapshot benchmarks your four totals. It does not break them down by cost category, show which categories are causing the gap, rebuild the year from your bank and card statements, or tell you what to fix first.
That is the Profit Leak AssessmentIllustrative example. Composite figures, not a client result. Percentages are held back here, as in the report preview; your own Snapshot shows every figure.
How it works
Two short meetings. You see the size of the gap before anyone talks about fees.
Request your Snapshot
Tell us about the business and pick a time for a complimentary 30-minute call.
Share last year’s P&L
We send you an invitation to a private Google Drive folder. Upload last year’s profit and loss statement there, not by email. That is all the Snapshot needs.
The 30-minute call
We confirm your industry, so you are compared with the right businesses, and go over what sits behind the numbers.
See your gap in dollars
At a second meeting we show your direct costs, gross margin, overhead and total profit against your industry, the total gap in dollars, and a preview of your full assessment report. You keep a copy of both.
The Snapshot shows the size of the gap. The assessment shows where to fix it.
The Snapshot reads your totals. Closing the gap takes the detail underneath them.
Free Benchmark Snapshot
How big is the gap?
- Direct costs and gross margin against your industry average, typical range and top performers
- Overhead and total profit against the same benchmarks
- The total profit drain, in dollars a year
- A preview of your full assessment report, laid out with your own accounts
- Your industry confirmed by a CPA before anything is compared
Profit Leak Assessment, $999
Where is it, and what do I fix first?
- Every cost category for your industry (each line of business against its own industry, if you run more than one) benchmarked against its industry average, typical range and top performers, not just the four totals, with your accounts placed in each
- The year rebuilt from your bank, card and payment processor statements
- A dollar value on each gap, key indicators and financial ratios
- The activity behind each line, and where to look deeper
- What to fix first, second and third
- A 30-minute review call on the findings
The Snapshot uses your profit and loss statement as you send it. If the books are off, the gap can be off too; the assessment rebuilds the year from your bank, card and payment processor statements before it puts a number on a fix.
See the full report before you decide
At the results meeting we also walk you through the assessment report itself, built for your industry and laid out with your own accounts. Below are four examples from different industries; yours gets the same report, built on its own categories. It covers your whole income statement: direct costs, every overhead category, and every line below operating profit down to net income. Every figure is held back until you decide.
Four examples, not a full list. We work with contractors and trades, restaurants, professional firms, practices and more. Pick an example to see how the report changes by industry, or open Your industry to find yours.
Part 2. Your Profit Leak Assessment
PreviewExample: Commercial and Institutional Building Construction (NAICS 236220). What the assessment covers, laid out with the business's own accounts. Every figure is held back here.
Section AYour year, normalized: the whole income statement
Your income statement from revenue down to net income, as reported and normalized, with every adjustment and its source. Every account on it is placed once: in a cost section below, or below operating profit.
| Line | As reported | Adjustments | Normalized | % of revenue |
|---|---|---|---|---|
| Revenue | $X,XXX,XXX | $XX,XXX | $X,XXX,XXX | XX.X% |
| Direct costs | $XXX,XXX | $XX,XXX | $XXX,XXX | XX.X% |
| Gross margin | $XXX,XXX | $XX,XXX | $XXX,XXX | XX.X% |
| Overhead | $XXX,XXX | $XX,XXX | $XXX,XXX | XX.X% |
| Operating profit (total profit) | $XX,XXX | $XX,XXX | $XX,XXX | XX.X% |
| Other income | $X,XXX | $XX,XXX | $X,XXX | XX.X% |
| Other expenses | $X,XXX | $XX,XXX | $X,XXX | XX.X% |
| Net income | $XX,XXX | $XX,XXX | $XX,XXX | XX.X% |
Section BDirect costs, every category
Every category with your accounts, your share of revenue, the industry figures and the dollar gap.
- Subcontractor CostsSubcontractors: Sitework; Subcontractors: Steel; Subcontractors: Mechanical and ElectricalYouXX.X%Top performersXX%Gap a year$XX,XXX
- Materials (GC-furnished)Job Materials; Concrete and RebarYouXX.X%Top performersXX%Gap a year$XX,XXX
6 more categories in the full report, each laid out the same way.
Section COverhead / indirect costs, every category
Laid out in full here: every category for this industry, the accounts from the books that make it up, and how each compares.
| Category | Your accounts included | You | Dollars | Industry average | Typical range | Top performers | Position | Gap a year |
|---|---|---|---|---|---|---|---|---|
| Office / Admin Salaries | Office Salaries; Payroll Taxes, Office | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Insurance (GL + WC + Auto) | General Liability Insurance; Workers Compensation; Auto Insurance | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Rent / Facilities | Office Rent; Yard Rent | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Accounting / Professional | Accounting Fees; Legal Fees | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Marketing / Advertising | Advertising; Website; Bid Plan Services | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Technology / Software | Estimating Software; Project Management Software; Phones and Internet | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Bank Fees / CC Processing | Bank Service Charges; Card Processing Fees | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Gas / Fuel (non-project) | Fuel, Office Vehicles | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Other Overhead (depreciation, utilities, travel, interest) | Depreciation; Utilities; Travel; Line of Credit Interest | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Total Overhead (all G&A) | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXXX | $XX,XXX |
Section C, continuedBelow operating profit: other income and expenses
Interest, fees, penalties and losses, every line, read for cost that can be avoided.
- Other expenseLate Fees and PenaltiesDollars$X,XXXFindingXXXXXXXXXX
- Other expenseLoss on Sale of EquipmentDollars$X,XXXFindingXXXXXXXXXX
Section DHow your direct costs are delivered
Whether the work you do yourselves earns more or less than the work you buy in; directional where only bank records are available
- Total Direct Cost Delivery RateYouXX.XTypical rangeXX to XXPositionXXXXXX
- Internal Delivery RatioYouXX.XTypical rangeXX to XXPositionXXXXXX
2 more in the full report.
Section EKey performance indicators
Each indicator for your industry against the industry average, typical range, top performers and the warning level, as far as your records allow
- Gross Profit MarginYouXX.XTypical rangeXX to XXPositionXXXXXX
- Net Profit MarginYouXX.XTypical rangeXX to XXPositionXXXXXX
4 more in the full report.
Section FFinancial ratios
Five ratios from your year-end balance sheet
- Current RatioYouXX.XTypical rangeXX to XXPositionXXXXXX
- Quick RatioYouXX.XTypical rangeXX to XXPositionXXXXXX
3 more in the full report.
Section GThe activity behind each line
For each category worse than the industry average: who you paid, how often, how much, and when it changed.
- Largest vendor in a categoryShareXX%PaymentsXXXTrendXXXXXXXX
One card for every category that needs it.
Section HWhere to look deeper
The question to answer for each material line, and the records that would answer it.
- A question for a material lineQuestionXXXXXXXXXXXXXXRecordsXXXXXXXXXX
Section IWhat to fix first
Three fixes in order, each with its dollar value a year and the measure that will show it working.
- First fixFixXXXXXXXXXXXXA year$XX,XXX
- Second fixFixXXXXXXXXXXXXA year$XX,XXX
And a third, in the full report.
Section JWhat if: scenarios on your year
How profit moves if prices, wages, your largest cost or sales volume change, on assumptions agreed with you.
- Your pricesChangeXX%Profit before$XXX,XXXProfit after$XXX,XXX
Four more scenarios, including the ones you name.
Part 2. Your Profit Leak Assessment
PreviewExample: Full-Service Restaurants (NAICS 722511). What the assessment covers, laid out with the business's own accounts. Every figure is held back here.
Section AYour year, normalized: the whole income statement
Your income statement from revenue down to net income, as reported and normalized, with every adjustment and its source. Every account on it is placed once: in a cost section below, or below operating profit.
| Line | As reported | Adjustments | Normalized | % of revenue |
|---|---|---|---|---|
| Revenue | $X,XXX,XXX | $XX,XXX | $X,XXX,XXX | XX.X% |
| Prime cost (food, beverage and labor) | $XXX,XXX | $XX,XXX | $XXX,XXX | XX.X% |
| Gross margin | $XXX,XXX | $XX,XXX | $XXX,XXX | XX.X% |
| Overhead | $XXX,XXX | $XX,XXX | $XXX,XXX | XX.X% |
| Operating profit (total profit) | $XX,XXX | $XX,XXX | $XX,XXX | XX.X% |
| Other income | $X,XXX | $XX,XXX | $X,XXX | XX.X% |
| Other expenses | $X,XXX | $XX,XXX | $X,XXX | XX.X% |
| Net income | $XX,XXX | $XX,XXX | $XX,XXX | XX.X% |
Section BCost of goods sold, every category
Every category with your accounts, your share of revenue, the industry figures and the dollar gap.
- Total Food CostFood Purchases, Broadline Distributor; Food Purchases, Produce; Food Purchases, Meat and SeafoodYouXX.X%Top performersXX%Gap a year$XX,XXX
- Liquor CostLiquor PurchasesYouXX.X%Top performersXX%Gap a year$XX,XXX
4 more categories in the full report, each laid out the same way.
Section CLabor costs, every category
Every category with your accounts, your share of revenue, the industry figures and the dollar gap.
- Management SalariesSalaries, General Manager and ChefYouXX.X%Top performersXX%Gap a year$XX,XXX
- Hourly Employee WagesWages, Front of House; Wages, Back of HouseYouXX.X%Top performersXX%Gap a year$XX,XXX
1 more categories in the full report, each laid out the same way.
Section DOccupancy & overhead, every category
Laid out in full here: every category for this industry, the accounts from the books that make it up, and how each compares.
| Category | Your accounts included | You | Dollars | Industry average | Typical range | Top performers | Position | Gap a year |
|---|---|---|---|---|---|---|---|---|
| Rent / Mortgage | Rent; Common Area Maintenance | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Utilities | Electric; Gas; Water and Sewer | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Marketing / Advertising | Advertising; Online Ordering Fees; Website | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Credit Card Fees | Card Processing Fees | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Repairs & Maintenance | Kitchen Equipment Repairs; Hood Cleaning; Pest Control | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Other Operating, G&A, D&A & Interest (residual) | Linen Service; Accounting Fees; Liquor License; Depreciation; Loan Interest | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Total, occupancy & overhead | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXXX | $XX,XXX |
Section D, continuedBelow operating profit: other income and expenses
Interest, fees, penalties and losses, every line, read for cost that can be avoided.
- Other expenseSales Tax Penalties and InterestDollars$X,XXXFindingXXXXXXXXXX
- Other expenseLate Fees and PenaltiesDollars$X,XXXFindingXXXXXXXXXX
Section EHow your direct costs are delivered
Whether the work you do yourselves earns more or less than the work you buy in; directional where only bank records are available
- Total Direct Cost Delivery Rate (Prime Cost)YouXX.XTypical rangeXX to XXPositionXXXXXX
- Internal Delivery RatioYouXX.XTypical rangeXX to XXPositionXXXXXX
2 more in the full report.
Section FKey performance indicators
Each indicator for your industry against the industry average, typical range, top performers and the warning level, as far as your records allow
- Sales Per Square FootYouXX.XTypical rangeXX to XXPositionXXXXXX
- Revenue Per SeatYouXX.XTypical rangeXX to XXPositionXXXXXX
5 more in the full report.
Section GFinancial ratios
Five ratios from your year-end balance sheet
- Current RatioYouXX.XTypical rangeXX to XXPositionXXXXXX
- Quick RatioYouXX.XTypical rangeXX to XXPositionXXXXXX
3 more in the full report.
Section HThe activity behind each line
For each category worse than the industry average: who you paid, how often, how much, and when it changed.
- Largest vendor in a categoryShareXX%PaymentsXXXTrendXXXXXXXX
One card for every category that needs it.
Section IWhere to look deeper
The question to answer for each material line, and the records that would answer it.
- A question for a material lineQuestionXXXXXXXXXXXXXXRecordsXXXXXXXXXX
Section JWhat to fix first
Three fixes in order, each with its dollar value a year and the measure that will show it working.
- First fixFixXXXXXXXXXXXXA year$XX,XXX
- Second fixFixXXXXXXXXXXXXA year$XX,XXX
And a third, in the full report.
Section KWhat if: scenarios on your year
How profit moves if prices, wages, your largest cost or sales volume change, on assumptions agreed with you.
- Your pricesChangeXX%Profit before$XXX,XXXProfit after$XXX,XXX
Four more scenarios, including the ones you name.
Part 2. Your Profit Leak Assessment
PreviewExample: Offices of Lawyers (NAICS 541110). What the assessment covers, laid out with the business's own accounts. Every figure is held back here.
Section AYour year, normalized: the whole income statement
Your income statement from revenue down to net income, as reported and normalized, with every adjustment and its source. Every account on it is placed once: in a cost section below, or below operating profit.
| Line | As reported | Adjustments | Normalized | % of revenue |
|---|---|---|---|---|
| Revenue | $X,XXX,XXX | $XX,XXX | $X,XXX,XXX | XX.X% |
| Direct costs (attorney and paralegal compensation, case costs) | $XXX,XXX | $XX,XXX | $XXX,XXX | XX.X% |
| Gross margin | $XXX,XXX | $XX,XXX | $XXX,XXX | XX.X% |
| Overhead | $XXX,XXX | $XX,XXX | $XXX,XXX | XX.X% |
| Operating profit (total profit) | $XX,XXX | $XX,XXX | $XX,XXX | XX.X% |
| Other income | $X,XXX | $XX,XXX | $X,XXX | XX.X% |
| Other expenses | $X,XXX | $XX,XXX | $X,XXX | XX.X% |
| Net income | $XX,XXX | $XX,XXX | $XX,XXX | XX.X% |
Section BCompensation, every category
Every category with your accounts, your share of revenue, the industry figures and the dollar gap.
- Partner CompensationPartner Draws at Market RateYouXX.X%Top performersXX%Gap a year$XX,XXX
- Associate CompensationAssociate Salaries; Payroll Taxes, AssociatesYouXX.X%Top performersXX%Gap a year$XX,XXX
4 more categories in the full report, each laid out the same way.
Section COverhead expenses, every category
Laid out in full here: every category for this industry, the accounts from the books that make it up, and how each compares.
| Category | Your accounts included | You | Dollars | Industry average | Typical range | Top performers | Position | Gap a year |
|---|---|---|---|---|---|---|---|---|
| Office Rent / Facilities | Office Rent; Parking | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Technology / Software | Practice Management Software; Document Management; Phones and Internet | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Insurance (malpractice + GL) | Malpractice Insurance; General Liability Insurance | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Marketing / Business Dev | Advertising; Website; Bar Association Events | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Library / Research | Legal Research Subscriptions | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Admin / Office Supplies | Office Supplies; Postage and Courier | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Professional Development | Continuing Legal Education; Bar Dues | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Administrative Staff Compensation | Receptionist and Billing Staff Salaries | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Total Overhead (all G&A) | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXXX | $XX,XXX |
Section C, continuedBelow operating profit: other income and expenses
Interest, fees, penalties and losses, every line, read for cost that can be avoided.
- Other expenseInterest Expense, Line of CreditDollars$X,XXXFindingXXXXXXXXXX
- Other expenseLate Fees and PenaltiesDollars$X,XXXFindingXXXXXXXXXX
Section DHow your direct costs are delivered
Whether the work you do yourselves earns more or less than the work you buy in; directional where only bank records are available
- Total Direct Cost Delivery RateYouXX.XTypical rangeXX to XXPositionXXXXXX
- Internal Delivery RatioYouXX.XTypical rangeXX to XXPositionXXXXXX
2 more in the full report.
Section EKey performance indicators
Each indicator for your industry against the industry average, typical range, top performers and the warning level, as far as your records allow
- Net Profit MarginYouXX.XTypical rangeXX to XXPositionXXXXXX
- Revenue per Lawyer (RPL)YouXX.XTypical rangeXX to XXPositionXXXXXX
7 more in the full report.
Section FFinancial ratios
Five ratios from your year-end balance sheet
- Current RatioYouXX.XTypical rangeXX to XXPositionXXXXXX
- Quick Ratio (Acid Test)YouXX.XTypical rangeXX to XXPositionXXXXXX
3 more in the full report.
Section GThe activity behind each line
For each category worse than the industry average: who you paid, how often, how much, and when it changed.
- Largest vendor in a categoryShareXX%PaymentsXXXTrendXXXXXXXX
One card for every category that needs it.
Section HWhere to look deeper
The question to answer for each material line, and the records that would answer it.
- A question for a material lineQuestionXXXXXXXXXXXXXXRecordsXXXXXXXXXX
Section IWhat to fix first
Three fixes in order, each with its dollar value a year and the measure that will show it working.
- First fixFixXXXXXXXXXXXXA year$XX,XXX
- Second fixFixXXXXXXXXXXXXA year$XX,XXX
And a third, in the full report.
Section JWhat if: scenarios on your year
How profit moves if prices, wages, your largest cost or sales volume change, on assumptions agreed with you.
- Your pricesChangeXX%Profit before$XXX,XXXProfit after$XXX,XXX
Four more scenarios, including the ones you name.
Part 2. Your Profit Leak Assessment
PreviewExample: Offices of Dentists (NAICS 621210). What the assessment covers, laid out with the business's own accounts. Every figure is held back here.
Section AYour year, normalized: the whole income statement
Your income statement from revenue down to net income, as reported and normalized, with every adjustment and its source. Every account on it is placed once: in a cost section below, or below operating profit.
| Line | As reported | Adjustments | Normalized | % of revenue |
|---|---|---|---|---|
| Revenue | $X,XXX,XXX | $XX,XXX | $X,XXX,XXX | XX.X% |
| Direct costs (clinical and personnel) | $XXX,XXX | $XX,XXX | $XXX,XXX | XX.X% |
| Gross margin | $XXX,XXX | $XX,XXX | $XXX,XXX | XX.X% |
| Overhead | $XXX,XXX | $XX,XXX | $XXX,XXX | XX.X% |
| Operating profit (total profit) | $XX,XXX | $XX,XXX | $XX,XXX | XX.X% |
| Other income | $X,XXX | $XX,XXX | $X,XXX | XX.X% |
| Other expenses | $X,XXX | $XX,XXX | $X,XXX | XX.X% |
| Net income | $XX,XXX | $XX,XXX | $XX,XXX | XX.X% |
Section BClinical costs, every category
Every category with your accounts, your share of revenue, the industry figures and the dollar gap.
- Dental SuppliesDental Supplies, Main Distributor; Dental Supplies, OtherYouXX.X%Top performersXX%Gap a year$XX,XXX
- Laboratory FeesLab Fees, Crowns and Bridges; Lab Fees, AlignersYouXX.X%Top performersXX%Gap a year$XX,XXX
2 more categories in the full report, each laid out the same way.
Section CPersonnel costs, every category
Every category with your accounts, your share of revenue, the industry figures and the dollar gap.
- Clinical Staff (hygienists/assistants)Hygienist Wages; Dental Assistant WagesYouXX.X%Top performersXX%Gap a year$XX,XXX
- Administrative StaffFront Desk and Billing WagesYouXX.X%Top performersXX%Gap a year$XX,XXX
3 more categories in the full report, each laid out the same way.
Section DFacility & overhead, every category
Laid out in full here: every category for this industry, the accounts from the books that make it up, and how each compares.
| Category | Your accounts included | You | Dollars | Industry average | Typical range | Top performers | Position | Gap a year |
|---|---|---|---|---|---|---|---|---|
| Rent / Mortgage | Office Rent | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Equipment Lease/Depreciation | Imaging Equipment Lease; Depreciation | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Utilities | Electric; Water | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Technology / Software | Practice Management Software; Imaging Software; Phones and Internet | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Marketing | Advertising; Website; Patient Referral Program | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Insurance (malpractice + GL) | Malpractice Insurance; General Liability Insurance | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Office Supplies & Admin | Office Supplies; Patient Statements and Postage | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Accounting & Legal | Accounting Fees; Legal Fees | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXX | $XX,XXX |
| Total, facility & overhead | XX.X% | $XXX,XXX | XX% | XX% to XX% | XX% | XXXXXXX | $XX,XXX |
Section D, continuedBelow operating profit: other income and expenses
Interest, fees, penalties and losses, every line, read for cost that can be avoided.
- Other expenseInterest Expense, Equipment LoanDollars$X,XXXFindingXXXXXXXXXX
- Other expenseLoss on Sale of EquipmentDollars$X,XXXFindingXXXXXXXXXX
Section EHow your direct costs are delivered
Whether the work you do yourselves earns more or less than the work you buy in; directional where only bank records are available
- Total Direct Cost Delivery RateYouXX.XTypical rangeXX to XXPositionXXXXXX
- Internal Delivery RatioYouXX.XTypical rangeXX to XXPositionXXXXXX
2 more in the full report.
Section FKey performance indicators
Each indicator for your industry against the industry average, typical range, top performers and the warning level, as far as your records allow
- Net Profit Margin (before owner-doctor comp)YouXX.XTypical rangeXX to XXPositionXXXXXX
- Production per Provider per DayYouXX.XTypical rangeXX to XXPositionXXXXXX
7 more in the full report.
Section GFinancial ratios
Five ratios from your year-end balance sheet
- Current RatioYouXX.XTypical rangeXX to XXPositionXXXXXX
- Quick Ratio (Acid Test)YouXX.XTypical rangeXX to XXPositionXXXXXX
3 more in the full report.
Section HThe activity behind each line
For each category worse than the industry average: who you paid, how often, how much, and when it changed.
- Largest vendor in a categoryShareXX%PaymentsXXXTrendXXXXXXXX
One card for every category that needs it.
Section IWhere to look deeper
The question to answer for each material line, and the records that would answer it.
- A question for a material lineQuestionXXXXXXXXXXXXXXRecordsXXXXXXXXXX
Section JWhat to fix first
Three fixes in order, each with its dollar value a year and the measure that will show it working.
- First fixFixXXXXXXXXXXXXA year$XX,XXX
- Second fixFixXXXXXXXXXXXXA year$XX,XXX
And a third, in the full report.
Section KWhat if: scenarios on your year
How profit moves if prices, wages, your largest cost or sales volume change, on assumptions agreed with you.
- Your pricesChangeXX%Profit before$XXX,XXXProfit after$XXX,XXX
Four more scenarios, including the ones you name.
Your industry gets the same report, built on its own categories
The four tabs are examples, picked to show how the report changes from one industry to the next. They are not the only industries we work with. Here is the full list, in the same words the calculator uses:
- Residential constructionNew single-family housing; New multifamily housing; New housing for-sale builders; Residential remodelers
- Commercial and industrial building constructionIndustrial building; Commercial and institutional building
- Heavy and civil engineering constructionWater and sewer line and related structures; Oil and gas pipeline and related structures; Power and communication line and related structures; Land subdivision; Highway, street, and bridge; Other heavy and civil engineering
- Specialty trade contractorsPoured concrete foundation and structure; Structural steel and precast concrete; Framing; Masonry; Glass and glazing; Roofing; Siding; Other foundation, structure, and building exterior; Electrical; Plumbing, heating, and air-conditioning; Other building equipment; Drywall and insulation; Painting and wall covering; Flooring; Tile and terrazzo; Finish carpentry; Other building finishing; Site preparation; All other specialty trade
- Metal fabricationPrefabricated metal building and component manufacturing; Fabricated structural metal manufacturing; Plate work manufacturing; Metal window and door manufacturing; Sheet metal work manufacturing; Ornamental and architectural metal work manufacturing; Machine shops; Precision turned product manufacturing; Bolt, nut, screw, rivet, and washer manufacturing
- TruckingGeneral freight trucking, local; General freight trucking, long-distance, truckload; General freight trucking, long-distance, less than truckload
- Property managementResidential property managers; Nonresidential property managers
- Legal servicesLawyers; Notaries; Title abstract and settlement offices; All other legal
- Accounting, tax and payroll servicesCertified public accountants; Tax preparation; Payroll; Other accounting
- IT servicesCustom computer programming; Computer systems design; Computer facilities management; Other computer related
- Landscaping and building servicesExterminating and pest control; Janitorial; Landscaping; Carpet and upholstery cleaning; Other services to buildings and dwellings
- Medical and dental practicesPhysicians; Physicians, mental health specialists; Dentists
- RestaurantsFull-service restaurants; Limited-service restaurants; Cafeterias, grill buffets, and buffets; Snack and nonalcoholic beverage bars
- Retail (NAICS 44 and 45)
- Manufacturing other than metal fabrication (NAICS 31 to 33)
- Wholesale trade (NAICS 42)
Don't see your business? Ask anyway. Benchmark figures are confirmed one industry at a time, and on the complimentary 30-minute call we tell you whether the figures for your exact line of work are ready, before you pay anything.
Request my free Snapshot Or try the quick read for your industry
Profit Leak Assessment: $999. The Profit Leak Assessment rebuilds one finished year of your business from your bank, card and payment processor statements, adjusts it so it compares like with like, and benchmarks every cost category for your confirmed industry against its industry average, typical range and top performers, with each of your accounts placed in a category. It puts a dollar value on each gap to top performers, and for each category worse than the industry average it reads the activity behind it: who you paid, how often, how much, and when it changed. Data analytics and AI-assisted pattern recognition go through every transaction for patterns that are hard to see by eye, and a CPA reviews every finding. It adds key indicators and financial ratios as far as your records allow, says where to look deeper, ranks what to fix first, second and third, and runs what-if scenarios on the rebuilt year: how your profit moves if prices, wages, material or food costs, or sales volume change, on assumptions we agree with you. You receive a workbook and a written summary within 10 business days of our receiving the required records on our request list, and a 30-minute call to walk through them.
For the assessment we request your bank, card and payment processor statements for the year, your year-end balance sheet, and your headcount. The full list is sent with the engagement letter.
Illustrative examples: page two of the Snapshot for four composite businesses, one per tab, chosen to show the range; they are not the only industries we serve. Composite, not client results. Each tab follows that industry's own sections and categories. Here Section A, the whole income statement, and the overhead section are laid out in full; every other section shows one or two lines. In your preview every section is laid out in full with your own accounts, every figure held back.
Who the Snapshot is for
It is CPA time, so it is offered to established businesses where the answer is worth acting on.
A full year of operating history
The Snapshot benchmarks a year you have already finished, so we need a profit and loss statement for one.
The owner at both meetings
The person who decides what changes sees the numbers firsthand and can ask the questions that matter.
Under $500,000 in revenue, or newer than a year? Try the quick calculator below for a rough read, or keep clean books from day one with a monthly plan.
See bookkeeping plansSeven questions your P&L can’t answer
Your profit and loss statement is a scoreboard. It shows the score, not the plays that lost it. If you can’t answer three or more of these, the calculator below is a good first step.
- What is one point of margin worth to you a year? Take last year’s sales and move the decimal two places left.
- Which three expense lines grew faster than your sales last year?
- Do you know your margin by job, menu category or service line?
- Which supplier raised prices on you last year, and by how much?
- What would it cost to hire someone to do your job, and are you paying yourself that?
- How many months after year end did you learn last year’s real profit?
- If you had the gap back, what would you do with it first?
Want a rough read first?
Pick your industry, tick every kind of work you do, and type in a few numbers from last year. You get a directional read in about two minutes, against the same industry benchmarks the CPA uses for the Snapshot. The free Snapshot replaces these typed figures with your actual profit and loss statement, reviewed by a CPA.
Why a range, not one number
The industry average is the published US figure for businesses in your industry. No real business sits exactly on an average, so we also show the typical range around it: where most comparable businesses land. Published sources differ by a few points depending on year and method, and businesses keep their books differently, for example in how owner pay and job costs are recorded. A result inside the typical range is normal for your industry; a result outside it is worth looking at. Top performers are the most profitable businesses in your industry, and any dollar gap we show you is measured to their level.
Questions owners ask
My business does not run like a typical company in my industry. Will the comparison still fit?
Yes. It is the concern we hear most, and it is why we never compare you with a broad category. We start with the exact federal industry code (NAICS) for each kind of work you do. If your books track each line of business separately, each one is compared with its own industry. If your books record everything together, we build a comparison weighted to your own revenue mix, with your approval: a company that earns 70% from remodeling and 30% from landscaping is compared with that same 70/30 mix, not with a generic contractor. Every line of business counts at its actual share, even a small one. You still see the industry average, the typical range and the top performers, built for your business, and we show you exactly how they were built. Tracking each line of business separately gives the sharpest comparison, and we can set that up in your books.
My business does more than one kind of work. How do I use the calculator?
Under your industry, tick every kind of work you do, and add another industry if you also work in one. Give each kind of work its percent of your total revenue, so they add up to 100%. The quick read then weights the industry comparison to your own revenue mix: a company that earns 70% from remodeling and 30% from landscaping is compared with that same 70/30 mix, never with a broad category and never with a mix we assume. The sharpest comparison comes from tracking each line of business separately in your books, which we can set up for you; each line is then compared with its own industry. Where your books record everything together, the free Snapshot builds the weighted comparison from your actual statements, and we confirm the mix with you before we use it.
What is a NAICS code, and how do I find mine?
NAICS is the federal system that sorts businesses by the work they do, and each six-digit code describes one kind of business. Your federal return usually carries one as the business activity code, but it is often a nearby code rather than the exact one. Choosing your industry and the kind of work you do in the calculator shows the code that fits. On the first call we confirm it with a few short questions about how your business runs.
My kind of work is listed, but the quick read is not available for it. Why?
We compare a business only with published US figures for its exact industry code, never with a broad category. Where we have not yet built those figures for your code, the calculator says so rather than guess, and it will not weight a revenue mix that includes that code. The free Snapshot builds the comparison for your business, reviewed by a CPA.
Is the Snapshot really free?
Yes. There is no fee and no obligation. You get a complimentary 30-minute call and a second meeting to see your results and a preview of the full report. If you then want the line-by-line detail and a fix list, that is the Profit Leak Assessment at $999, agreed in writing before any work starts.
Will the Snapshot tell me why my profit is low?
No, and nothing built from a profit and loss statement can. The Snapshot shows where a problem may exist and how big it is. At the results meeting we show you the places a gap like yours can come from in your industry. Which one it is shows up only in the detail, your general ledger or your bank and card activity mapped to each line, and that is the Profit Leak Assessment.
What do I need to send?
Last year’s profit and loss statement, and nothing else. An export from your accounting software or the statement your tax preparer used both work.
What does the assessment need?
Your bank, card and payment processor statements for the year, your year-end balance sheet, and your headcount, along with a few items we adjust out, such as owner pay and one-time costs. The full list comes with the engagement letter, so nothing is missed.
How do I send it?
After you request the Snapshot, we send you an invitation to a private Google Drive folder set up for your business. You upload the statement there, so it never travels as an email attachment. How we protect your records.
What if my books are not accurate?
The Snapshot uses the statement as you send it, so errors in the books carry into the result. We say so when something looks off. The Profit Leak Assessment rebuilds the year from your bank, card and payment processor statements, so every fix rests on the year as your statements show it.
Do I get a copy?
Yes. After the results meeting you receive both parts as a PDF: where you stand, and the full report the assessment would fill in.
Why only businesses with $500,000 or more in revenue?
The Snapshot takes CPA time on two meetings. Above that size, each point of margin is worth at least $5,000 a year, which makes the gap worth acting on. Smaller businesses can use the calculator on this page or start with a bookkeeping plan.
Which industries do you benchmark?
We compare your business only with the confirmed industry set that fits it, and confirm your industry on the first call. See the industries we serve.
Is this an audit?
No. It is management-use analysis. It is not an audit, review or compilation under AICPA standards, and not tax or legal advice.
How big was last year’s gap, and what if it repeats this year?
Request the Snapshot, share last year’s P&L, and see the gap in dollars at your results meeting.
Management-use analysis. Not an audit, review, or compilation under SSARS/AICPA standards, and not tax or legal advice. The example above is illustrative.